"Beer For A Better World”
We’re Here For This New Beer!! Come Check It Out!
Wilmington N.C.- based brewery TRU Colors released its first brew: TRU Light in 2021.
Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.
In tandem with its first beer launch, TRU Colors is operating in a 54,000 square-foot headquarters located in downtown Wilmington. In addition to the state-of-the-art production facility, the new headquarters provides wraparound services for its employees, as well as a taproom that will open to the public in early 2022, the company adds.
“We are a people-first company,” said Khalilah "KO" Olokunola, chief people officer of TRU Colors, in a statement. “That’s why throughout our building phase we listened to what our employees needed. Some of those things are physical, like a classroom or a gym, but others, like dealing with trauma or learning how to budget for a big expense are harder to see and work on. That’s why we’re unique at TRU Colors, we are here to help people and brew beer in that order.”
George Taylor, co-founder and CEO of TRU Colors, added: “This is our first step in showing what’s possible when people are open to change, and with TRU Light we hope to spark conversations with friends and family about how we can be there for each other in new and impactful ways.”Partnering with Molson Coors, TRU Colors plans to distribute nationally by 2023."
How Does This Beer Measure Up?
Coming in at 4/2% Alcohol with 95 calories and 2.6 carbs, this refreshing light beer is where it’s at!
THE HOPS
A blend of noble hops delivers a delicate fruity aroma.
THE YEAST
Low temperature lager yeast helps produce a clean, crisp and crushable beer.
THE WATER
The purest water for perfect H20 chemistry provides refreshment with every sip.
THE MALT
Combining two speciality, two-row malts creates subtle flavors of baked bread and caramel sweetness.
Drink Beer To Make A Difference
Tru Light Brings people together and inspires conversation. Every time you enjoy our beer, you’re dirving positive change and making a better world, one beer at a time.
Simple. Powerful
DRI
Gangs Are Brewing A New Future
TRU Colors directly employs rival gang members as part of our team. These members actively run the business, brew the beer and work in the community. They are employees, mentors, and activists.
TRU COLORS MISSION:
BREW OPPORTUNITY
END GANG VIOLENCE
TRU Colors is committed to ending the cycle of gang violence in America’s neighborhoods – by breaking down barriers and creating new opportunities. It’s time. To educate and change long-held perceptions. To empower and uplift people and communities. To bring people together with a powerful medium for social change: beer. We are taking action. And it’s already working.
DIRECT ACTION IS THE ONLY ANSWER.
TRU Colors is more than beer. We’re overcoming street violence by directly engaging the community to bridge divides and create economic opportunity, all while teaching life skills with professional training.
MENTORSHIP
DISRUPT-U
Going from the block to the boardroom isn’t easy but it is done through DISRUPT-U, our 8 week onboarding program. The curriculum teaches the four core life skills – Housing, Transportation, Finance, Relationships. It starts by removing self limitations and unlocking people’s full potential.
When you stop in for a class, you can enjoy a nice cold drink and some snacks too! Whether you’re grabbing something from the bar or bringing in some munchies of your own, we’re all about having a great time!
Painting and wine is what we’re all about and beer is always included in the mix, too!
Share Join Us For A Class! | Celebrate Mother's Day With Us!