Facebook, To Like or Not To Like

Facebook – The Ever Changing Marketing MogulBeing dynamic and flexible has never been as important in business, as social media has made it today. With Facebook, an ever growing media mammoth, the rules change monthly, sometimes weekly. Caution yourself before you done the “Media Guru” hat, or hire someone that claims it. Remember when you could “poke” someone on Facebook, the plug was pulled on that feature without so much as a goodbye.Back in the day, all of three years ago, buying likes for your company or brand page was the go-to angle for advertising and leveraging social media. But being dynamic and ever changing, Facebook has proven that engagements drive popularity, not likes. Buying likes has run its course.“Facebook marketing has improved, according to Jeff Selig, CMO of social media marketing firm BostonMediaDomain, but the like button in particular is almost useless. Marketing on Facebook is now about curating a following as opposed to just building numbers.” – Mashable Feb 2014 - http://masha...s-money/Aside from the wasted posts in requesting likes, Facebook has made changes to their algorithm to suppress these posts in your newsfeed. So the current marketer has to be adaptable to these changes, as they are meant to enhance the user experience.The key to success now lies in engagement. Engagement happens when your post encourages conversation between consumers, in which they’re creating a dialog or when they share or re-post on their walls. This gives you more visibility than if some just liked your page. “Facebook itself quotes “shares” as being 1300% more important than “likes” and research done by Edgerankerchecker shows that comments have a 400% higher click through rate than likes alone.” – EzyInsights - http://blog....e-of-likes/To increase engagements for your profile, here are some helpful tools:Don’t post constantly – your fans will cancel you outDo post things relevant to your followersDo use open-ended questions that are relevantDo run a relevant contestDo keep your message shortI hope you found some insight for your marketing program!Haley Hugheshaley@pinotspalette.com